Santa Announces A New Direction

NORTH POLE (AIP) – In what Wall Street insiders call a “realignment of corporate direction”, Senior Santa Claus spokesman Marvin Lewistein announced at the regular weekly press conference Thursday that going forward Mr. Claus would ignore Christmas requests from homeless kids.

“Mr. Claus has decided that the poor, homeless, destitute kids can pretty much fuck themselves come December 25th,” Lewistein told reporters. “The return on investment simply isn’t there. We’re taking our organization in a new direction.”

North Pole watchers said that the move has been in the works for months.

“Let’s face it, Santa is about dreaming with a gleam in your eye,” said longtime Santa Watcher Carol Blackmum. “He’s not about grim survival.

“Ask him for a Lexus and the odds are good you’ll get it. Ask him for underwear or pencils or food or you cancer medication and you’re shit out of luck.”

Shares of Kris Kringle Inc. rose 37 percent following the announcement.